Understand the gaps.
Build what’s next.

Practical guides for the people connecting sales, systems, and data. Start with a question. Leave with a next step.

Look across the whole system. Use the evidence to agree what happens next.

A better place to start.

Explore the method, then put it to work in your CRM.

3 guides to help you get started

01 / RevOps foundations

A practical RevOps audit checklist covering people, processes, systems, and data. Collect evidence, prioritise findings, and assign the next action.

Haris Odobasic12 min read

02 / HubSpot

Audit HubSpot data, properties, lifecycle stages, workflows, and reporting. Use evidence to turn CRM findings into an owned, prioritised backlog.

Zhenya Bankouski12 min read

03 / Data quality

Run a CRM data quality audit with clear populations, reproducible checks, and useful measures. Prioritise problems by the decisions they affect.

Zhenya Bankouski11 min read

The people behind the thinking

Revenue & go-to-market

Haris Odobasic writes about revenue operations, go-to-market strategy, and the systems behind growth.

Sales & revenue operations

Zhenya Bankouski writes about sales operations, cross-functional collaboration, and turning strategy into practical plans.

Make it practical

See how Five Dots helps you find the gaps and work through the fixes inside your AI assistant.