The teams that touch revenue.
Marketing, sales, customer success, and the leaders who set the targets.
Aligning peopleWhat is a revenue system?
The people, process, systems and data that turn interest into revenue. Connected, they work as one.
PeopleProcessSystemsData
How work moves between them.
Stages, handoffs, rules and owners, from first touch to renewal.
Designing processesThe tools that hold it.
Your CRM, billing and support tools, and how they connect.
GTM engineeringOne version of the truth.
Shared definitions and reports that every team trusts.
Data as the foundationIt rarely breaks inside a team. It breaks between them.
The losses happen at the handoffs, where no single team is looking.
See how Five Dots finds the gapsCommon handoff gaps3 EXAMPLES
- LEADSMarketing → SalesInbound leads wait days for a first reply.
- CONTEXTSales → Customer successA deal closes; the context stays with the rep.
- RENEWALSCustomer success → SalesA renewal slips because nobody owns it.
Same system. Your starting point.
Build it right the first time.
Set up your ICP, sales process and CRM before the system grows around the gaps.
Explore moreFind the gaps. Close them.
Audit the system you already run, and build the fixes with your team.
Explore more